Georgia Cancer Foundation Utilizes MARTA to Spread Word About Low-Cost Mammogram Program
Seeking to alert more metro-area women about their valuable low-cost mammogram program, Georgia Cancer Foundation recently embarked on a simple, effective advertising campaign using MARTA bus shelters in the southern areas of Fulton and DeKalb counties. The campaign runs from March 31 through the end of June.
The message in the ads is simple:
“Uninsured? Underinsured? Unemployed? Get a low-cost mammogram. It could save your life.”
GCF believes early detection is the key to saving lives. It is imperative to the Foundation that no woman be denied access to care due to lack of monetary resources. The low-cost mammogram program, funded through grants by Komen for the Cure - Greater Atlanta, It’s the Journey, Inc., and Cartersville Medical Center, addresses this community need.
“This is a very unique program that has the potential to help a lot of people,” said GCF Executive Director Rudy Morgan. “We hope that with this campaign we can influence Atlantans to be proactive in their personal health.”
Through the low-cost mammogram program, GCF provides high quality breast care services for a diverse population of medically underserved/uninsured, low-income women and men, helping to ensure they receive the preventative care they need, but often can’t afford. It provides screening and diagnostic mammograms, ultrasounds, and biopsies to patients.
GCF believes patients must have a vested interest in their health and thus charges a very small “co-payment donation” according to the type of procedure required. This also helps ensure mammogram appointments are kept by including the participant in the process, a concept that also helps to stretch donated funds.
The first procedure consists of a $25 co-pay. Additional procedures required by a physician are $10, for a maximum of $35 total fees due from the patient. A new addition this year is a $100 co-pay donation for women needing biopsies, which typically cost $1,500. What this means is, from mammogram to biopsy, a participant will pay no more than $135. Through grants from the organizations listed above, GCF pays the remaining fees that have been negotiated with various hospitals and medical centers.
The GCF low-cost mammogram program has been in existence for many years and is an invaluable asset to the community. GCF believes this program is a core part of its mission and is committed to growing and improving it each year.
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